AI Search Optimization (GEO + AEO)

For 20 years, I’ve been getting businesses to the top of Google. That still matters. But the game has changed.

Today, millions of people skip Google entirely. They ask ChatGPT. They ask Claude. They ask Gemini. They use Google’s AI Overviews. And when someone asks an AI assistant about your industry, your services, or the problems you solve — you need to be the answer.

That’s what AI Search Optimization does. It’s also called GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization). Whatever you call it, the goal is the same: make your business the one that AI models recommend, cite, and reference when people ask questions.

What Exactly Is GEO / AEO?

Traditional SEO optimizes your website for search engines like Google and Bing. You target keywords, build backlinks, optimize title tags — and you rank higher in search results.

GEO and AEO do the same thing, but for AI-powered search. When someone asks ChatGPT “what’s the best plumber in Las Vegas” or asks Google’s AI Overview “how does addiction treatment work” — the AI pulls its answer from somewhere. GEO makes sure it pulls from YOU.

How It Works

I use a proprietary audit and implementation system that I built specifically for this. It’s not some off-the-shelf plugin — it’s a custom tool that scans your entire website across 60+ checkpoints and then automatically implements fixes with my approval on every single change.

Step 1: The Audit (60+ Checks)

I run a comprehensive audit that checks everything:

• Traditional SEO: title tags, meta descriptions, headings, internal links, page speed, broken links, sitemaps
• Schema markup: Organization, Article, FAQ, Service, Person, HowTo, BreadcrumbList, WebSite
• Entity clarity: Can AI models understand what your business does from your site content alone?
• E-E-A-T signals: Does your site demonstrate Experience, Expertise, Authoritativeness, and Trustworthiness?
• Citation-worthiness: Is your content structured so LLMs can extract and quote it?
• Topical authority: Do you have deep enough content to be considered an expert in your field?
• LLM accessibility: Can AI crawlers actually read your content? Is important info hidden behind JavaScript?

Step 2: Schema Markup Implementation

Schema markup is the single most impactful thing you can do for AI visibility. It’s invisible code that tells search engines and AI models exactly what your content means. I implement 8 types of schema across your entire site:

• Organization/LocalBusiness — your business identity: name, address, phone, services, social profiles
• WebSite — enables Google sitelinks and tells AI about your site structure
• Article — on every blog post with author, date, and publisher attribution
• FAQPage — Q&A pairs so Google shows FAQ snippets and AI can cite your answers
• Service — on service pages so AI can describe exactly what you offer
• Person — author credentials and expertise for E-E-A-T
• HowTo — step-by-step content for how-to rich snippets
• BreadcrumbList — site hierarchy for navigation

None of this changes anything visible on your website. Visitors see the exact same thing. But search engines and AI models see a completely different picture — one where your business is clearly defined, your services are mapped out, and your content is ready to be cited.

Step 3: Content & Technical Optimization

• AI-optimized title tags and meta descriptions for every page
• Image alt text generation for accessibility and SEO
• Author bio sections on blog posts for E-E-A-T
• txt file — a machine-readable document that tells AI crawlers about your business
• txt and sitemap optimization
• About page optimization — structured so AI can extract your entity definition

Step 4: AI Visibility Monitoring

Here’s something nobody else in Las Vegas is doing. I actually measure whether AI models mention your business. I run 15-20+ real queries through AI platforms — the same questions your customers are asking — and track:

• Whether your business was mentioned at all
• Whether it was recommended as a top option
• What position you appeared in (1st, 2nd, 3rd)
• Which competitors showed up instead of you

I do this before we start and after implementation, so you can see the actual improvement. Not promises — proof.

Why This Is Different From What Everyone Else Is Selling

I’ve looked at every AI marketing company in Las Vegas. Here’s what I’ve found: most of them are either repackaging basic SEO and calling it “AI optimization,” or they’re automation companies that don’t actually do search visibility at all.

What I do is different because:

• I built the tools myself. This isn’t an off-the-shelf solution — it’s a custom system I engineered specifically for this.
• I show you the measurement. Before and after AI visibility monitoring with real data.
• I’ve been doing this for 20+ years. I was doing SEO before most of these companies existed. I understand search at a fundamental level, which is exactly what you need when the rules are changing this fast.
• Every change gets your approval. Nothing goes live without you seeing it first.

Who This Is For

• Small to medium business owners who need their phone to ring
• Service businesses: plumbers, electricians, contractors, window tinting, auto repair
• Healthcare and wellness: private practices, clinics, med spas, anti-aging centers
• Real estate professionals and property managers
• Any owner-operator who’s tired of being invisible online

Ready to Get Found?

Let me run a quick audit on your site — takes about 20-30 minutes. I’ll show you exactly what AI models see (and don’t see) when they look at your business. No commitment, no pitch. Just clarity.

Call me: 702-825-7550

Frequently Asked Questions

What’s the difference between SEO, GEO, and AEO?

SEO (Search Engine Optimization) optimizes for Google and Bing search results. GEO (Generative Engine Optimization) optimizes for AI-powered search like ChatGPT, Google AI Overviews, and Claude. AEO (Answer Engine Optimization) is another term for the same thing, focused on being the answer AI gives. I do all three.

Will this break my existing SEO?

No. Everything I do strengthens your traditional SEO at the same time. Schema markup, optimized titles, better content structure — these help Google rankings AND AI visibility. There’s no conflict.

How long before I see results?

Schema markup starts showing rich snippets in Google within 2-4 weeks. AI visibility improvements typically become measurable within 60-90 days. The full impact of content authority and entity optimization builds over 3-6 months.

What does it cost?

I offer packages starting at $1,500/month that include the full audit, schema implementation, on-page optimization, blog content, link building, and Google Business Profile management. Every package includes AI visibility monitoring so you can see the results.

Do I need to do anything?

Minimal. I need WordPress admin access to your site and your input during the initial strategy call. After that, I handle everything — and you approve each change before it goes live.